Front end and WordPress web development for consumer foods company

Whitworths homepage


Whitworths are a leading UK consumer foods company, specialising in the supply of baking ingredients. I was contacted by the agency responsible for the visual design of the site. They asked if I would be able to build the site from supplied Photoshop visuals using Foundation Framework for the front end and WordPress as the CMS.

The agency was supplied with a fully responsive custom WordPress theme, inline with the supplied visuals and technical specification. I gave a full handover and CMS training prior to publishing the site and now provide regular maintenance and support for the site.

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As part of my 4 stage process, each website I build is tailored to the clients needs and requirements. Each site is unique, I never use off the shelf themes. In addition to my standard web development technologies, below are a few of the features found on this website.

Membership area
The brief required a membership area where customers could create a scrapbook of recipes they liked. This scrapbook would be saved to their own unique profile and be accessible on any computer (not just saved in cookies). To achieve this I developed a custom user sign up / membership area and scrapbooking feature.

Custom Instagram feed
There was a requirement to display the clients Instagram feed on the website. Using the Instagram API I built a custom module to display their feed in a touch enabled slider. The Instagram account details could be managed by the WordPress back end, should they want to show an alternative feed.

Twitter feed integration
Included in the brief was the functionality to include the clients twitter feed. Using the Twitter API I integrated the feed into the supplied markup, customising the feed to match the branding used on the website.

Google maps integration
The client requested we include a Google map detailing their exact location. To match the supplied page visuals I included relevant markup using the API to display a Google map. The client had total control over the placement of map pin and zoom level via the WordPress CMS.

Bespoke contact form
To enhance sales and usability the site specification / brief required a contact form. I build all my contact forms by hand (I don’t use plugins) which meant I could fully customise the form to the clients needs. For security I included both client and server side validation.